refactor(image): retain focused SEO and performance guidance
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# Marketing Image Workflows
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## Blog & Article Hero Images
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## Article Heroes and Landing Pages
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The image at the top of every post. Sets tone, improves shareability, required for OG/social previews.
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Choose an existing, appropriately licensed visual or real product screenshot that supports the page's message. Compose around the actual layout, keep essential text in HTML, and export responsive variants. Apply [image optimization](image-optimization.md); an above-the-fold hero must not inherit blanket lazy loading.
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1. **Define the concept** — what visual metaphor represents the topic?
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2. **Generate with AI** — use Flux or Gemini for photorealistic, Ideogram if text needed
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3. **Specify 1200x630** (works for both hero and OG image) or **1920x1080** for full-width
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4. **Optimize** — compress to <200KB, serve as WebP with JPEG fallback
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## Product Screenshots and Mockups
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**Prompt pattern:**
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```
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[Visual metaphor for topic], clean modern style,
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bright natural lighting, shallow depth of field,
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professional blog header aesthetic, 1200x630
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```
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Capture the real application with representative, non-sensitive data. Use sufficient resolution for the final pixel density, crop irrelevant chrome, and add only useful annotations. Device frames are optional. Check small-screen readability and preserve an unannotated original.
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## Social Media Graphics
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## Social Graphics, Banners, and Listings
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Platform-specific images for organic posts.
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Reuse brand assets and one editable template. Verify the target platform's current dimensions and crop/overlay safe areas before export. Produce only requested variants; inspect each crop rather than stretching a single image to every ratio.
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| Platform | Primary Size | Aspect Ratio | Notes |
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|----------|-------------|:---:|-------|
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| Twitter/X | 1200x675 | 16:9 | Large image card |
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| LinkedIn | 1200x627 | 1.91:1 | Feed image |
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| Instagram Feed | 1080x1080 | 1:1 | Square; 1080x1350 (4:5) also strong |
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| Instagram Stories | 1080x1920 | 9:16 | Full screen vertical |
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| Facebook | 1200x630 | 1.91:1 | Link share image |
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## Repeated Publishing
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**Workflow:**
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1. Create the hero concept at highest resolution needed
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2. Use Canva Magic Resize or manual crop for platform variants
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3. Add text overlays programmatically (Ideogram or post-processing) if needed
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4. Export at platform-specific dimensions
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## Product Mockups & Screenshots
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Showcase your product UI in context. AI models hallucinate UI — don't use them for this.
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1. **Capture real screenshots** of your product at 2x resolution
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2. **Frame in device mockups** — use browser frame, laptop, or phone templates
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3. **Add context** — callout arrows, feature labels, before/after comparisons
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4. **Annotate with code** — Hyperframes or HTML/CSS for programmatic overlays
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**Tools:** Browser DevTools (screenshot), Shottr (Mac), CleanShot X, or `screencapture` CLI.
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## Profile & Listing Banners
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Banners for profiles, directory listings, and marketplace pages. Often the first visual impression.
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| Platform | Size | Notes |
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|----------|------|-------|
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| LinkedIn personal cover | 1584x396 | 4:1, safe zone center |
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| LinkedIn company cover | 1128x191 | 5.9:1; LinkedIn recommends up to 4200x700 |
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| Twitter/X header | 1500x500 | 3:1, partially obscured by avatar |
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| Product Hunt gallery | 1270x760 | 5:3, up to 6 images |
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| G2 profile | 1280x720 | 16:9, product screenshots preferred |
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| GitHub social preview | 1280x640 | 2:1, shows in link cards |
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| App Store screenshots | Varies by device | Check current platform specifications |
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| Google Play feature graphic | 1024x500 | ~2:1, required for store listing |
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**Best practices:**
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- **Keep text minimal** — banners are seen at small sizes on mobile
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- **Center critical content** — edges get cropped differently per device
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- **Show the product** — real UI screenshots outperform abstract graphics on directory listings
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- **Match your brand** — use consistent colors, fonts, logo placement
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- **Update seasonally** — stale banners signal an inactive product
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**Workflow:**
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1. Pick the platform(s) and note exact dimensions
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2. For directories (Product Hunt, G2): use real product screenshots with light annotation
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3. For profiles (LinkedIn, Twitter): use brand colors + tagline + optional product shot
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4. Generate with Canva/Figma templates or Ideogram (if text-heavy)
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5. Test at actual display size — zoom out to check readability
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## Brand Assets
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Logos, icons, and illustrations. AI generation has limits here.
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| Asset | AI Generation | Design Tool | Notes |
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|-------|:-:|:-:|-------|
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| Logo | Poor — inconsistent, not vector | Yes (Figma) | Always design or commission logos |
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| App icon | Decent starting point | Yes (Figma) | Generate concepts, refine manually |
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| Illustrations | Good for style exploration | Depends | AI for concepts, finalize in design tool |
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| Favicons | No | Yes | Derive from logo |
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| Social icons | No | Yes | Use platform-provided assets |
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Keep titles, product shots, and layout separate so an existing template or build pipeline can produce variants consistently. Connect link-preview exports to [OG metadata](og-social-preview-images.md). Automate only repeated work, and validate fonts, long titles, missing images, and output caching.
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