chore(skills): prune marketing catalog

shared/skills/offers/SKILL.md

@@ -1,6 +1,6 @@
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 name: offers
-description: "When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,' 'payment plan,' 'down-sell,' 'upsell offer,' or 'why isn't my offer converting.' Best for services, agencies, courses, coaching, info products, high-ticket B2B, and direct-response. If you run pure self-serve SaaS, read pricing first — tiers and packaging do more work there. For price level itself (tiers, freemium, value metric), see pricing. For the page that presents the offer, see copywriting. For the launch moment, see launch. For sales collateral, see sales-enablement."
+description: Use when framing the value of a software product or service, including benefits, guarantees, and offer wording.
 metadata:
   version: 1.0.1
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@@ -20,7 +20,7 @@ If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or
 
 **The offer is the thing, not the page.** Better copy on a weak offer compounds slowly. A stronger offer with average copy converts immediately. Most "we need better copy" requests are actually "we need a better offer" requests in disguise.
 
-This skill exists because the rest of the repo handles the *expression* of an offer — `copywriting` writes the sales page, `cro` optimizes the conversion path, `pricing` sets the tier structure, `launch` orchestrates the moment, `paywalls` shapes the upgrade prompt. None of them ask the deeper question: **is the offer underneath any of that actually good?**
+`copywriting` handles the page text and `cro` handles the conversion path. This skill asks whether the offer itself is strong enough.
 
 ### When this skill matters
 
@@ -32,13 +32,13 @@ You sell:
 - **High-ticket B2B** — $5K+ ACV with a sales conversation
 - **Direct-response** — e-com promo offers, infomercial-style, paid-traffic-to-VSL
 
-### When `pricing` does more of the work
+### When tier structure does more of the work
 
 You sell:
 - **Self-serve SaaS** with tiered subscriptions — the levers are mostly tier structure, value metric, and packaging; offer construction (bonuses, guarantees) is secondary
 - **Marketplaces** — the offer is structural, not constructed
 
-Skim this skill in those cases for the value equation framing, then go to `pricing`.
+Skim this skill in those cases for the value equation framing, then assess tiers and packaging.
 
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@@ -145,11 +145,6 @@ Use specific numbers, named customers, concrete outcomes, real timelines. Specif
 
 ## Related Skills
 
-- **pricing** — for price levels, tier structure, value metric, packaging, freemium
 - **copywriting** — for the page that presents the offer
 - **cro** — for optimizing the conversion path the offer travels through
-- **launch** — for the moment you ship the offer
-- **paywalls** — for in-app upgrade-prompt versions of an offer
-- **sales-enablement** — for the deck and one-pager that carry the offer into a sales conversation
-- **emails** — for the email sequence that warms up the offer
 - **marketing-psychology** — for the cognitive biases that make offers land or bounce

shared/skills/offers/references/offer-formats.md

@@ -195,11 +195,11 @@ You sell a tool with tiered subscriptions.
 
 ### What to watch
 
-- **Pricing tier > offer construction** — for self-serve SaaS, packaging and value metric do more work than guarantees and bonuses. Use the `pricing` skill.
+- **Pricing tier > offer construction** — for self-serve SaaS, packaging and value metric do more work than guarantees and bonuses.
 - **Free trial design IS offer design** — length, gated features, credit-card-required vs not, automatic conversion. Each is an offer decision.
 - **Annual prepay is the offer lever** — same product, different commitment, often 20–40% discount. Many SaaS conversion lifts come from improving the annual offer, not the monthly.
 
-For SaaS, this skill is supplemental. Read [`pricing`](../../pricing/SKILL.md) first.
+For SaaS, this skill is supplemental. Consider tier structure and packaging first.
 
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shared/skills/offers/references/saas-offers.md

@@ -2,7 +2,7 @@
 
 The rest of the offers library skews services, courses, and coaching. This reference covers the SaaS case specifically: why discounting is the wrong acquisition lever, and four worked offers that stack risk-reversal, bonuses, and scarcity for a software business.
 
-Read this alongside [offer-formats.md](offer-formats.md#self-serve-saas). For price level and tier structure, the `pricing` skill still does the heavier lifting — this covers the *offer* wrapped around the price.
+Read this alongside [offer-formats.md](offer-formats.md#self-serve-saas). Price level and tier structure need separate consideration; this covers the *offer* wrapped around the price.
 
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