refactor(skills): move content-strategy catalogs to references

Keep the decision steps in SKILL.md and move catalogs, examples, and
checklists verbatim to references/ to reduce the context cost of loading the
skill.

Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>

shared/skills/content-strategy/references/ideation-and-prioritization.md

@@ -0,0 +1,124 @@
+# Content Ideation and Prioritization
+
+## Content Ideation Sources
+
+### 1. Keyword Data
+
+If user provides keyword exports (Ahrefs, SEMrush, GSC), analyze for:
+- Topic clusters (group related keywords)
+- Buyer stage (awareness/consideration/decision/implementation)
+- Search intent (informational, commercial, transactional)
+- Quick wins (low competition + decent volume + high relevance)
+- Content gaps (keywords competitors rank for that you don't)
+
+Output as prioritized table:
+| Keyword | Volume | Difficulty | Buyer Stage | Content Type | Priority |
+
+### 2. Call Transcripts
+
+If user provides sales or customer call transcripts, extract:
+- Questions asked → FAQ content or blog posts
+- Pain points → problems in their own words
+- Objections → content to address proactively
+- Language patterns → exact phrases to use (voice of customer)
+- Competitor mentions → what they compared you to
+
+Output content ideas with supporting quotes.
+
+### 3. Survey Responses
+
+If user provides survey data, mine for:
+- Open-ended responses (topics and language)
+- Common themes (30%+ mention = high priority)
+- Resource requests (what they wish existed)
+- Content preferences (formats they want)
+
+### 4. Forum Research
+
+Use web search to find content ideas:
+
+**Reddit:** `site:reddit.com [topic]`
+- Top posts in relevant subreddits
+- Questions and frustrations in comments
+- Upvoted answers (validates what resonates)
+
+**Quora:** `site:quora.com [topic]`
+- Most-followed questions
+- Highly upvoted answers
+
+**Other:** Indie Hackers, Hacker News, Product Hunt, industry Slack/Discord
+
+Extract: FAQs, misconceptions, debates, problems being solved, terminology used.
+
+### 5. Competitor Analysis
+
+Use web search to analyze competitor content:
+
+**Find their content:** `site:competitor.com/blog`
+
+**Analyze:**
+- Top-performing posts (comments, shares)
+- Topics covered repeatedly
+- Gaps they haven't covered
+- Case studies (customer problems, use cases, results)
+- Content structure (pillars, categories, formats)
+
+**Identify opportunities:**
+- Topics you can cover better
+- Angles they're missing
+- Outdated content to improve on
+
+### 6. Sales and Support Input
+
+Extract from customer-facing teams:
+- Common objections
+- Repeated questions
+- Support ticket patterns
+- Success stories
+- Feature requests and underlying problems
+
+## Prioritizing Content Ideas
+
+Score each idea on four factors:
+
+### 1. Customer Impact (40%)
+- How frequently did this topic come up in research?
+- What percentage of customers face this challenge?
+- How emotionally charged was this pain point?
+- What's the potential LTV of customers with this need?
+
+### 2. Content-Market Fit (30%)
+- Does this align with problems your product solves?
+- Can you offer unique insights from customer research?
+- Do you have customer stories to support this?
+- Will this naturally lead to product interest?
+
+### 3. Search Potential (20%)
+- What's the monthly search volume?
+- How competitive is this topic?
+- Are there related long-tail opportunities?
+- Is search interest growing or declining?
+
+### 4. Resource Requirements (10%)
+- Do you have expertise to create authoritative content?
+- What additional research is needed?
+- What assets (graphics, data, examples) will you need?
+
+### Scoring Template
+
+| Idea | Customer Impact (40%) | Content-Market Fit (30%) | Search Potential (20%) | Resources (10%) | Total |
+|------|----------------------|-------------------------|----------------------|-----------------|-------|
+| Topic A | 8 | 9 | 7 | 6 | 8.0 |
+| Topic B | 6 | 7 | 9 | 8 | 7.1 |
+
+Score 1-10 per factor, multiply by the weight, sum for the total. Rank the list; make the top-scoring pieces first.
+
+## Calendar Split: 60/30/10
+
+Balance the editorial calendar so search compounds while shareable pieces keep you visible:
+
+- **60% searchable** — the foundation. Demand you can capture predictably (use-case content, hub/spoke, how-tos).
+- **30% shareable** — thought leadership, original data, opinion. Creates demand and earns links/mentions.
+- **10% experimental** — new formats, channels, or bets. Cheap insurance against a stale mix.
+
+This is a starting ratio, not a rule. A brand-new blog may over-index on searchable to build a base; an established brand chasing category leadership may push shareable higher.