feat(skills): add marketing skills collection

shared/skills/marketing-loops/references/loop-orchestration.md

@@ -0,0 +1,69 @@
+# Loop Orchestration & Rollout
+
+Loops aren't independent scripts — they compose into a marketing operating system. This reference covers how they fit together and the order to adopt them so you never build 43 at once.
+
+## The system view
+
+Loops fall into four layers. Data flows down and learnings flow back up.
+
+```
+SENSING        analytics-anomaly · tracking-QA · weekly-marketing-review
+                  │  (detect what changed; trust the numbers first)
+                  ▼
+DIAGNOSTIC     per-stage watchers — onboarding drop-off, churn-signal,
+               ranking-drop, landing-page regression, ad-fatigue, …
+                  │  (figure out what to do about it)
+                  ▼
+ACTION         staged drafts, nudges, outreach, budget moves
+                  │  (mostly human-checkpointed)
+                  ▼
+LEARNING       experiment-backlog · campaign-postmortem · voice-of-customer
+                  │  (capture what worked)
+                  └──────────────► feeds back into SENSING & DIAGNOSTIC
+```
+
+Key connective tissue:
+- **weekly-marketing-review is the router.** It reads top-line metrics and dispatches each notable mover to the loop that owns it. It's the one loop that sees the whole board.
+- **tracking-QA + analytics-anomaly are the foundation.** Every other loop reads from analytics. If tracking is broken, every downstream loop acts on lies. These come first.
+- **experiment-backlog is the sink.** Hypotheses generated by many loops (signup-leak, pricing, onboarding, voice-of-customer) converge here, then hand off to `ab-testing`. Don't let each loop run its own tests.
+- **voice-of-customer is a source.** Customer language it mines feeds copy for ad-fatigue, lifecycle-email, landing-page, and pricing loops.
+- **campaign-postmortem closes the loop.** Its learnings become next quarter's hypotheses and plan inputs.
+
+Avoid duplicate ownership: when two loops could act on the same signal, one owns the action and the other just flags. (E.g., an at-risk account belongs to churn-signal, not expansion/upsell — never upsell an account that's churning.)
+
+## Rollout path (adopt in this order)
+
+Add a loop only when the loops before it are running and earning their keep. Each stage assumes the previous one is solid.
+
+**Stage 0 — Foundation (trust the data + see the board).**
+`tracking-QA`, `weekly-marketing-review`.
+You cannot run any loop responsibly on untrustworthy data or without a full-funnel pulse. This is non-negotiable and comes first.
+
+**Stage 1 — Plug the leaks (highest ROI, protects existing revenue).**
+`failed-payment/dunning`, `churn-signal`, `lifecycle-email-refresh`.
+Recovering customers you already have is cheaper than acquiring new ones. Dunning alone often pays for the whole system.
+
+**Stage 2 — Convert what you already get (fix the bucket before adding water).**
+`onboarding drop-off`, `signup-funnel-leak`, `trial-conversion`.
+More traffic into a leaky funnel is waste. Seal activation and conversion next.
+
+**Stage 3 — Grow the top (now scale acquisition).**
+`keyword-gap`, `content-repurposing`, `ad-fatigue`, `social-listening`, `analytics-anomaly`.
+With the bucket sealed, turn on demand generation and the safety-net anomaly watcher.
+
+**Stage 4 — Optimize monetization.**
+`pricing-page-experiment`, `paywall-optimization`, `PQL/upgrade-intent`, `expansion/upsell`.
+Once volume is healthy, tune revenue per user — judged on revenue quality, not conversion alone.
+
+**Stage 5 — Compounding & advocacy.**
+`referral-nudge`, `review-and-UGC-harvest`, `review-site-management`, `case-study-sourcing`, `partner-pipeline`, `brand-mention/reputation`, `experiment-backlog`, `campaign-postmortem`.
+The flywheel: happy customers and earned media that feed back into acquisition, plus the learning loops that make everything compound.
+
+The remaining catalog loops (content-decay, internal-linking, programmatic-SEO quality, content-calendar refill, paid-search query-mining, retargeting-hygiene, landing-page regression, community-engagement, competitor-watch, backlink-prospecting, directory-submission, feature-adoption, lead-capture-asset, email-deliverability, voice-of-customer) slot into the stage that matches their function as each channel becomes a priority.
+
+## Rollout rules
+
+- **One at a time.** Prove a loop earns its keep (someone acts on its output, it moves its metric) before adding the next.
+- **Foundation before growth.** Acquisition loops before solid tracking + retention = pouring water into a leaky bucket.
+- **Cap the total.** If you're running more loops than you can review the output of, you have vanity loops. Retire the ones nobody acts on.
+- **Re-audit quarterly.** Recalibrate thresholds, kill dead loops, promote the ones that consistently drive action.