# Common Copy Problems & Fixes

## Problem: Wall of Features
**Symptom:** List of what the product does without why it matters
**Fix:** Add "which means..." after each feature to bridge to benefits

## Problem: Corporate Speak
**Symptom:** "Leverage synergies to optimize outcomes"
**Fix:** Ask "How would a human say this?" and use those words

## Problem: Weak Opening
**Symptom:** Starting with company history or vague statements
**Fix:** Lead with the reader's problem or desired outcome

## Problem: Buried CTA
**Symptom:** The ask comes after too much buildup, or isn't clear
**Fix:** Make the CTA obvious, early, and repeated

## Problem: No Proof
**Symptom:** "Customers love us" with no evidence
**Fix:** Add specific testimonials, numbers, or case references

## Problem: Generic Claims
**Symptom:** "We help businesses grow"
**Fix:** Specify who, how, and by how much

## Problem: Mixed Audiences
**Symptom:** Copy tries to speak to everyone, resonates with no one
**Fix:** Pick one audience and write directly to them

## Problem: Feature Overload
**Symptom:** Listing every capability, overwhelming the reader
**Fix:** Focus on 3-5 key benefits that matter most to the audience