Julian lechnerandClaude Opus 5.5
c8b00584d9
Keep the decision steps in SKILL.md and move catalogs, examples, and checklists verbatim to references/ to reduce the context cost of loading the skill. Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>
1.8 KiB
1.8 KiB
Expert Panel Scoring
How It Works
- Assemble 3-5 expert personas relevant to the copy type
- Each persona scores the copy 1-10 on their area of expertise
- Collect specific critiques — not just scores, but what to fix
- Revise based on feedback — address the lowest-scoring areas first
- Re-score after revisions — iterate until all personas score 7+, with an average of 8+ across the panel
Recommended Expert Panels
Landing page copy:
- Conversion copywriter (clarity, CTA strength, benefit hierarchy)
- UX writer (scannability, cognitive load, user flow)
- Target customer persona (does this speak to me? do I trust it?)
- Brand strategist (voice consistency, positioning accuracy)
Email sequence:
- Email marketing specialist (subject lines, open/click optimization)
- Copywriter (hooks, storytelling, persuasion)
- Spam filter analyst (deliverability red flags, trigger words)
- Target customer persona (relevance, value, unsubscribe risk)
Sales page / long-form:
- Direct response copywriter (offer structure, objection handling, urgency)
- Skeptical buyer persona (proof gaps, trust issues, red flags)
- Editor (flow, readability, conciseness)
- SEO specialist (keyword coverage, search intent alignment)
Scoring Rubric
| Score | Meaning |
|---|---|
| 9-10 | Publish-ready. No meaningful improvements. |
| 7-8 | Strong. Minor tweaks only. |
| 5-6 | Functional but has clear gaps. Needs another pass. |
| 3-4 | Significant issues. Major revision needed. |
| 1-2 | Fundamentally broken. Rethink approach. |
When to Use
- Always for launch copy, pricing pages, and high-traffic landing pages
- Recommended for email sequences, sales pages, and ad copy
- Optional for blog posts, social content, and internal docs
- Skip for quick updates, minor edits, and low-stakes content