Julian lechnerandClaude Opus 5.5
c14101e60d
Keep the decision steps in SKILL.md and move catalogs, examples, and checklists verbatim to references/ to reduce the context cost of loading the skill. Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>
1.8 KiB
1.8 KiB
Internal Linking Strategy
Link Types
| Type | Purpose | Example |
|---|---|---|
| Navigational | Move between sections | Header, footer, sidebar links |
| Contextual | Related content within text | "Learn more about analytics" |
| Hub-and-spoke | Connect cluster content to hub | Blog posts linking to pillar page |
| Cross-section | Connect related pages across sections | Feature page linking to related case study |
Internal Linking Rules
- No orphan pages — every page must have at least one internal link pointing to it
- Descriptive anchor text — "our analytics features" not "click here"
- 5-10 internal links per 1000 words of content (approximate guideline)
- Link to important pages more often — homepage, key feature pages, pricing
- Use breadcrumbs — free internal links on every page
- Related content sections — "Related Posts" or "You might also like" at page bottom
Hub-and-Spoke Model
For content-heavy sites, organize around hub pages:
Hub: /blog/seo-guide (comprehensive overview)
├── Spoke: /blog/keyword-research (links back to hub)
├── Spoke: /blog/on-page-seo (links back to hub)
├── Spoke: /blog/technical-seo (links back to hub)
└── Spoke: /blog/link-building (links back to hub)
Each spoke links back to the hub. The hub links to all spokes. Spokes link to each other where relevant.
Link Audit Checklist
- Every page has at least one inbound internal link
- No broken internal links (404s)
- Anchor text is descriptive (not "click here" or "read more")
- Important pages have the most inbound internal links
- Breadcrumbs are implemented on all pages
- Related content links exist on blog posts
- Cross-section links connect features to case studies, blog to product pages