Keep the decision steps in SKILL.md and move catalogs, examples, and checklists verbatim to references/ to reduce the context cost of loading the skill. Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>
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1.5 KiB
Image Optimization
Every image on your site affects page speed, which affects SEO and conversions.
Format Guide
| Format | Best For | Compression | Browser Support |
|---|---|---|---|
| WebP | Photos, graphics — default choice | Lossy + lossless | ~96% |
| AVIF | Highest compression, newest | Better than WebP | ~94% |
| JPEG | Fallback for older browsers | Lossy only | Universal |
| PNG | Transparency, screenshots | Lossless | Universal |
| SVG | Logos, icons, illustrations | Vector (scales) | Universal |
Optimization Checklist
- Serve WebP with JPEG/PNG fallback (
<picture>element or CDN auto-format) - Resize to display size — don't serve 4000px images in 800px containers
- Compress — target quality 75-85% for photos, near-lossless for screenshots
- Lazy load below-the-fold images (
loading="lazy") - Set explicit dimensions —
widthandheightattributes prevent layout shift (CLS) - Use a CDN with auto-optimization (Cloudflare, Vercel, Imgix, Cloudinary)
- Add alt text — descriptive, keyword-relevant, not stuffed
Quick Optimization Commands
# Convert to WebP (using cwebp)
cwebp -q 80 input.png -o output.webp
# Batch convert with ImageMagick
mogrify -format webp -quality 80 *.png
# Optimize JPEG (using jpegoptim)
jpegoptim --max=80 --strip-all *.jpg
# Check image sizes on a page
curl -s https://yoursite.com | grep -oP 'src="[^"]+\.(jpg|png|webp)"' | head -20