Julian lechnerandClaude Opus 5.5
4c93437e59
Keep the decision steps in SKILL.md and move catalogs, examples, and checklists verbatim to references/ to reduce the context cost of loading the skill. Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>
44 lines
2.0 KiB
Markdown
44 lines
2.0 KiB
Markdown
# Growth & Scaling Models
|
|
|
|
These models explain how marketing compounds and scales.
|
|
|
|
## Feedback Loops
|
|
Output becomes input, creating cycles. Positive loops accelerate growth; negative loops create decline.
|
|
|
|
**Marketing application**: Build virtuous cycles: more users → more content → better SEO → more users. Identify and strengthen positive loops.
|
|
|
|
## Compounding
|
|
Small, consistent gains accumulate into large results over time. Early gains matter most.
|
|
|
|
**Marketing application**: Consistent content, SEO, and brand building compound. Start early; benefits accumulate exponentially.
|
|
|
|
## Network Effects
|
|
A product becomes more valuable as more people use it.
|
|
|
|
**Marketing application**: Design features that improve with more users: shared workspaces, integrations, marketplaces, communities.
|
|
|
|
## Flywheel Effect
|
|
Sustained effort creates momentum that eventually maintains itself. Hard to start, easy to maintain.
|
|
|
|
**Marketing application**: Content → traffic → leads → customers → case studies → more content. Each element powers the next.
|
|
|
|
## Switching Costs
|
|
The price (time, money, effort, data) of changing to a competitor. High switching costs create retention.
|
|
|
|
**Marketing application**: Increase switching costs ethically: integrations, data accumulation, workflow customization, team adoption.
|
|
|
|
## Exploration vs. Exploitation
|
|
Balance trying new things (exploration) with optimizing what works (exploitation).
|
|
|
|
**Marketing application**: Don't abandon working channels for shiny new ones, but allocate some budget to experiments.
|
|
|
|
## Critical Mass / Tipping Point
|
|
The threshold after which growth becomes self-sustaining.
|
|
|
|
**Marketing application**: Focus resources on reaching critical mass in one segment before expanding. Depth before breadth.
|
|
|
|
## Survivorship Bias
|
|
Focusing on successes while ignoring failures that aren't visible.
|
|
|
|
**Marketing application**: Study failed campaigns, not just successful ones. The viral hit you're copying had 99 failures you didn't see.
|