Julian lechnerandClaude Opus 5.5
c14101e60d
Keep the decision steps in SKILL.md and move catalogs, examples, and checklists verbatim to references/ to reduce the context cost of loading the skill. Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>
44 lines
1.8 KiB
Markdown
44 lines
1.8 KiB
Markdown
# Internal Linking Strategy
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## Link Types
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| Type | Purpose | Example |
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|------|---------|---------|
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| Navigational | Move between sections | Header, footer, sidebar links |
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| Contextual | Related content within text | "Learn more about [analytics](/features/analytics)" |
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| Hub-and-spoke | Connect cluster content to hub | Blog posts linking to pillar page |
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| Cross-section | Connect related pages across sections | Feature page linking to related case study |
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## Internal Linking Rules
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1. **No orphan pages** — every page must have at least one internal link pointing to it
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2. **Descriptive anchor text** — "our analytics features" not "click here"
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3. **5-10 internal links per 1000 words** of content (approximate guideline)
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4. **Link to important pages more often** — homepage, key feature pages, pricing
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5. **Use breadcrumbs** — free internal links on every page
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6. **Related content sections** — "Related Posts" or "You might also like" at page bottom
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## Hub-and-Spoke Model
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For content-heavy sites, organize around hub pages:
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```
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Hub: /blog/seo-guide (comprehensive overview)
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├── Spoke: /blog/keyword-research (links back to hub)
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├── Spoke: /blog/on-page-seo (links back to hub)
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├── Spoke: /blog/technical-seo (links back to hub)
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└── Spoke: /blog/link-building (links back to hub)
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```
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Each spoke links back to the hub. The hub links to all spokes. Spokes link to each other where relevant.
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## Link Audit Checklist
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- [ ] Every page has at least one inbound internal link
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- [ ] No broken internal links (404s)
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- [ ] Anchor text is descriptive (not "click here" or "read more")
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- [ ] Important pages have the most inbound internal links
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- [ ] Breadcrumbs are implemented on all pages
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- [ ] Related content links exist on blog posts
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- [ ] Cross-section links connect features to case studies, blog to product pages
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