Julian lechnerandClaude Opus 5.5
c8b00584d9
Keep the decision steps in SKILL.md and move catalogs, examples, and checklists verbatim to references/ to reduce the context cost of loading the skill. Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>
34 lines
1.2 KiB
Markdown
34 lines
1.2 KiB
Markdown
# Common Copy Problems & Fixes
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## Problem: Wall of Features
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**Symptom:** List of what the product does without why it matters
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**Fix:** Add "which means..." after each feature to bridge to benefits
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## Problem: Corporate Speak
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**Symptom:** "Leverage synergies to optimize outcomes"
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**Fix:** Ask "How would a human say this?" and use those words
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## Problem: Weak Opening
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**Symptom:** Starting with company history or vague statements
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**Fix:** Lead with the reader's problem or desired outcome
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## Problem: Buried CTA
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**Symptom:** The ask comes after too much buildup, or isn't clear
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**Fix:** Make the CTA obvious, early, and repeated
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## Problem: No Proof
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**Symptom:** "Customers love us" with no evidence
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**Fix:** Add specific testimonials, numbers, or case references
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## Problem: Generic Claims
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**Symptom:** "We help businesses grow"
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**Fix:** Specify who, how, and by how much
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## Problem: Mixed Audiences
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**Symptom:** Copy tries to speak to everyone, resonates with no one
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**Fix:** Pick one audience and write directly to them
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## Problem: Feature Overload
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**Symptom:** Listing every capability, overwhelming the reader
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**Fix:** Focus on 3-5 key benefits that matter most to the audience
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