Julian lechnerandClaude Opus 5.5
310876a466
Keep the decision steps in SKILL.md and move catalogs, examples, and checklists verbatim to references/ to reduce the context cost of loading the skill. Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>
79 lines
2.3 KiB
Markdown
79 lines
2.3 KiB
Markdown
# Content Pillars and Keyword Research
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## Content Pillars and Topic Clusters
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Content pillars are the 3-5 core topics your brand will own. Each pillar spawns a cluster of related content.
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Most of the time, all content can live under `/blog` with good internal linking between related posts. Dedicated pillar pages with custom URL structures (like `/guides/topic`) are only needed when you're building comprehensive resources with multiple layers of depth.
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### How to Identify Pillars
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1. **Product-led**: What problems does your product solve?
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2. **Audience-led**: What does your ICP need to learn?
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3. **Search-led**: What topics have volume in your space?
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4. **Competitor-led**: What are competitors ranking for?
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### Pillar Structure
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```
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Pillar Topic (Hub)
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├── Subtopic Cluster 1
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│ ├── Article A
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│ ├── Article B
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│ └── Article C
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├── Subtopic Cluster 2
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│ ├── Article D
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│ ├── Article E
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│ └── Article F
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└── Subtopic Cluster 3
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├── Article G
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├── Article H
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└── Article I
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```
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### Pillar Criteria
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Good pillars should:
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- Align with your product/service
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- Match what your audience cares about
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- Have search volume and/or social interest
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- Be broad enough for many subtopics
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---
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## Keyword Research by Buyer Stage
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Map topics to the buyer's journey using proven keyword modifiers:
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### Awareness Stage
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Modifiers: "what is," "how to," "guide to," "introduction to"
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Example: If customers ask about project management basics:
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- "What is Agile Project Management"
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- "Guide to Sprint Planning"
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- "How to Run a Standup Meeting"
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### Consideration Stage
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Modifiers: "best," "top," "vs," "alternatives," "comparison"
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Example: If customers evaluate multiple tools:
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- "Best Project Management Tools for Remote Teams"
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- "Asana vs Trello vs Monday"
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- "Basecamp Alternatives"
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### Decision Stage
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Modifiers: "pricing," "reviews," "demo," "trial," "buy"
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Example: If pricing comes up in sales calls:
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- "Project Management Tool Pricing Comparison"
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- "How to Choose the Right Plan"
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- "[Product] Reviews"
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### Implementation Stage
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Modifiers: "templates," "examples," "tutorial," "how to use," "setup"
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Example: If support tickets show implementation struggles:
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- "Project Template Library"
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- "Step-by-Step Setup Tutorial"
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- "How to Use [Feature]"
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