Julian lechnerandClaude Opus 5.5
4c93437e59
Keep the decision steps in SKILL.md and move catalogs, examples, and checklists verbatim to references/ to reduce the context cost of loading the skill. Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>
29 lines
1.4 KiB
Markdown
29 lines
1.4 KiB
Markdown
# Pricing Psychology
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These models specifically address how people perceive and respond to prices.
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## Charm Pricing / Left-Digit Effect
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Prices ending in 9 seem significantly lower than the next round number. $99 feels much cheaper than $100.
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**Marketing application**: Use .99 or .95 endings for value-focused products. The left digit dominates perception.
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## Rounded-Price (Fluency) Effect
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Round numbers feel premium and are easier to process. $100 signals quality; $99 signals value.
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**Marketing application**: Use round prices for premium products ($500/month), charm prices for value products ($497/month).
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## Rule of 100
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For prices under $100, percentage discounts seem larger ("20% off"). For prices over $100, absolute discounts seem larger ("$50 off").
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**Marketing application**: $80 product: "20% off" beats "$16 off." $500 product: "$100 off" beats "20% off."
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## Price Relativity / Good-Better-Best
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People judge prices relative to options presented. A middle tier seems reasonable between cheap and expensive.
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**Marketing application**: Three tiers where the middle is your target. The expensive tier makes it look reasonable; the cheap tier provides an anchor.
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## Mental Accounting (Pricing)
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Framing the same price differently changes perception.
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**Marketing application**: "$1/day" feels cheaper than "$30/month." "Less than your morning coffee" reframes the expense.
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