Julian lechnerandClaude Opus 5.5
c8b00584d9
Keep the decision steps in SKILL.md and move catalogs, examples, and checklists verbatim to references/ to reduce the context cost of loading the skill. Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>
1.2 KiB
Common Copy Problems & Fixes
Problem: Wall of Features
Symptom: List of what the product does without why it matters Fix: Add "which means..." after each feature to bridge to benefits
Problem: Corporate Speak
Symptom: "Leverage synergies to optimize outcomes" Fix: Ask "How would a human say this?" and use those words
Problem: Weak Opening
Symptom: Starting with company history or vague statements Fix: Lead with the reader's problem or desired outcome
Problem: Buried CTA
Symptom: The ask comes after too much buildup, or isn't clear Fix: Make the CTA obvious, early, and repeated
Problem: No Proof
Symptom: "Customers love us" with no evidence Fix: Add specific testimonials, numbers, or case references
Problem: Generic Claims
Symptom: "We help businesses grow" Fix: Specify who, how, and by how much
Problem: Mixed Audiences
Symptom: Copy tries to speak to everyone, resonates with no one Fix: Pick one audience and write directly to them
Problem: Feature Overload
Symptom: Listing every capability, overwhelming the reader Fix: Focus on 3-5 key benefits that matter most to the audience